A retro perspective from Daniel Küng, co-owner and President of ARA Tours

We need new and innovative travel destinations for our catalog! That was the challenge I received as a product manager from my Swiss employer. During my research, Costa Rica turned up, a country that was still quite unknown at the time, but still highly praised by backpackers.

So in May 1993 I took a flight to San José to get a better idea of the country. I had already travelled to many countries around the world through my job and immediately noticed: Costa Rica is a very special country. The positive attitude of people towards life, the unbelievable diversity of nature, the climate and, above all, the respect of people for each other and for nature convinced me so much that I decided without hesitation to make Costa Rica my new home.

A former expatriate Swiss friend had just founded a travel agency called ARA Tours in San José and suggested that I, as a tourism specialist, could turn it into an incoming agency.

That sounded perfect!

Somewhat naively, I packed my bags in January 1994 and moved to Costa Rica. In the meantime, a former school colleague of mine, Roland Ayer, allied himself with us while he was travelling through Latin America. He was given the job of turning a cardboard box full of bills and receipts into decent bookkeeping. Soon after, the previous owner withdrew from the project and Roland and I began the journey to make ARA Tours a successful company.

Roland's excellent skills in finance, software programming and logistics as well as my tourism background with in-depth knowledge of the European travel industry have complemented each other perfectly from the start. We focused on quality, individual tourism, top customer service and efficient processes. The internal development of the reservation software TISP was a milestone and brought us important advantages for the efficient processing of bookings.

The timing of our start couldn't have been better. Costa Rica soon developed into an insider tip and we were allowed to actively participate in the tourist development of the destination by actively working in various organizations. It is thanks to the exemplary cooperation between the Costa Rican tourist board ICT and these private organizations that Costa Rica has always pursued a clear vision and strategy of a sustainable tourism concept and is therefore a global example of this today.

Until shortly before the turn of the millennium, we were a small company with around 10 employees. Despite the growing popularity of Costa Rica, the country remained a niche destination and our advertising budgets were very modest. So we looked for a solution to show more presence on the market and therefore founded the Latincoming Alliance (today Latinconnect) with other agencies from our neighboring countries in 1999.

Little did we know that this strategic step would be extremely important for the future. In the beginning we mainly used synergies in marketing and carried out cross-border trips. The joint activities soon resulted in more bookings. With the onset of digitization in tourism, we have long since been developing our own software and, thanks to Latinconnect, can keep pace with the rapid development.

From the turn of the millennium things went uphill and ARA Tours developed into a leading destination management company in Costa Rica with around 80 employees. Further milestones were the CST certification as a sustainable company since 2010, the achievement of climate neutrality since 2018 and the active participation in the development of new direct flights from Europe by British Airways, Edelweiss, Lufthansa, KLM and Air France. The honor of cutting the opening ribbon for Edelweiss Air's maiden flight to Zurich was a truly emotional moment!

In the meantime, great employees have developed into new managers and we have been able to distribute the responsibility on other shoulders. Today, Sandra Haun (Commercial Director), Adriana Brenes (Product & Marketing Manager), Christine Pohnitzer (Customer Experience Manager) and Patrick Di Martino (IT Director) are part of the management. At this point, a big thank you to this great team!

And then came March 2020 and the unspeakable corona crisis. From one day to the next we had to somehow bring hundreds of guests home and organize home offices for all employees. Thousands of bookings had to be canceled or rebooked. Then came this eerie calm: zero bookings, no flights in the sky, closed borders and no perspective. It became apparent that the crisis would last longer than we first hoped and that the state in Costa Rica would have no financial means for aid. So we were on our own. It was a dark time.

But thanks to a fantastic team and financial reserves, we managed this dry spell and fought our way back.

Einstein coined the following sentence: A crisis is the greatest blessing that can happen to us because it always brings progress.

With this in mind, we look forward to the future!

Daniel Küng
CEO - ARA Tours